Commercial leadership training for store managers
A one-day, on-site session that teaches the people running your stores how a store P&L actually works, and what they can do to change it. Netherlands and Benelux.
Store managers are promoted because they are excellent with customers, with product and with people, and are then handed a P&L nobody has taught them to read.
They learn to read the report. They rarely learn to influence it. So decisions about hours, stock, markdown and floor priority get made on instinct, which sometimes works and is impossible to repeat or to coach.
Closing that gap is what this business is for.
What the day coversI've spent close to two decades in retail, the last ten of them at Ralph Lauren, in high-volume stores, finishing with a $75 million P&L, a team of over 300 and more than 20 managers.
I started as an intern in a stockroom, then a weekend job, then the shop floor, assistant manager, assistant general manager, general manager, and multi-site manager. Every step came with more responsibility and more scope, and very little of it came with an explanation of how the business underneath it actually worked.
More about me$75 million
P&L owned
300+
people led
20+
managers
10 years
at Ralph Lauren
EMEA Store Leader of the Year 2024 · EMEA Raise the Bar Award 2025 · McArthurGlen Special Recognition 2022 · Model Store Award, three consecutive seasons
Executive Leadership Programme, University of Oxford · BSc Business Administration, Open University of the Netherlands · MBA candidate, University of Edinburgh, completing 2027
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