Better stores. Stronger business.

Consulting, training, coaching and interim leadership for retailers and the people running their physical stores.

I run stores

Coaching, lessons and practical tools for store and area managers

I run a retail business

Audits, interim leadership, store openings and management training

I've spent close to two decades in retail, the last ten of them at Ralph Lauren, in high-volume stores, finishing with a $75 million P&L, a team of over 300 and more than 20 managers.

I started as an intern in a stockroom, then a weekend job, then the shop floor, assistant manager, assistant general manager, general manager, and multi-site manager. Every step came with more responsibility and more scope, and very little of it came with an explanation of how the business underneath it actually worked.

More about me

$75 million

P&L owned

300+

people led

20+

managers

10 years

at Ralph Lauren

EMEA Store Leader of the Year 2024 · EMEA Raise the Bar Award 2025 · McArthurGlen Special Recognition 2022 · Model Store Award, three consecutive seasons

Executive Leadership Programme, University of Oxford · BSc Business Administration, Open University of the Netherlands · MBA candidate, University of Edinburgh, completing 2027

Free tools

Tools your team can use this week

Peak Trading Execution Blueprint. A complete operational playbook for high-volume trading days: stock readiness, team briefings, floor management and trading-day routines. Plus four checklists your team can use on the floor.

Free, no cost, no call required.

The person paying is not the person you need to win

Back to school is one of the most expensive ranges a retailer buys, with the shortest window to sell it. Almost everything on the floor is still built for the parent.

Read the article