The Firm
Store Standard was founded on a singular premise: the gap between retail strategy and shop floor reality costs the industry billions. Closing that gap requires operators who have performed at the highest global levels, not just advised from the outside.
Operational Pedigree
Founded by Jeroen Slijpen, the firm is anchored by nearly two decades of tier-one retail execution. Our leadership foundation includes full P&L accountability for a global Ralph Lauren flagship generating over €87 million annually, alongside the management of a workforce exceeding 300 people.
Industry Authority
Recognized as EMEA Store Leader of the Year and awarded the EMEA Raise the Bar award for operational KPI leadership. This practical expertise is backed by rigorous academic frameworks, holding a distinction from the Executive Leadership Programme at Oxford Saïd Business School, a BSc in Business Administration from the Open University, and an MBA candidacy at the University of Edinburgh Business School.