3 min read
The person paying is not the person you need to win
Back to school is one of the most expensive ranges a retailer buys, with the shortest window to sell it. Almost everything on the floor is still built for the parent.
Insights
Retail insights
Practical thinking on retail execution, leadership and commercial performance. Written from the floor, not the whiteboard.
5 min read
Do your teams know the real cost of a dissatisfied customer?
One unhelpful exchange at a till can destroy more future value than the person having it earns in a year. Almost nobody working the floor has ever been told that.
7 min read
The hidden cost of focusing on conversion rate
Conversion is a ratio, and any ratio improves if you shrink the denominator. Which is how a KPI nobody outside your business cares about ends up costing you the top line.